Corporate Sponsorship Guidelines

Sponsorship announcements on Iowa PBS are 15 seconds in length unless noted otherwise(production sponsorship and daypart partners' message length will vary). Announcements must meet FCC and PBS guidelines.

Announcements can:

  • Describe your business
  • Identify your products or services
  • Express your corporate philosophy
  • Contain video or animation
  • Include your corporate logo, business location, website or toll free number
  • Express your support of Iowa PBS and its programming

Announcements cannot:

  • Contain a call to action
  • Provide price or value information
  • Provide endorsements or inducement
  • Use qualitative or comparative language such as efficient, luxury, economical, reliable, dependable, quality, or excellent.

Iowa PBS will work closely with sponsors to ensure that existing media spots are adapted to these requirements. The cost of having Iowa PBS produce your spot is included in your sponsorship fee. Iowa PBS will also try to ensure that sponsors receive category exclusivity.

Video Production Guidelines

The following is a guideline of preferred artwork specifications for video production. Please inquire if you have artwork in a format not listed below, as not all workable specs are listed.


  • 4-color – include PMS numbers for Pantone colors
  • Adobe Illustrator – EPS, PDF or AI
  • The bigger, the better: – Standard Definition (SD) should be 720 pixels wide by 486 pixels high at 300 dpi – High Definition (HD) should be 1920 pixels wide by 1080 pixels high at 300 dpi
    Include all fonts or convert fonts to outlines. If fonts have been converted to outline, include the name of the typeface for reference. If you want a specific typeface used, include the font.

Photographs and Art

  • 4 color – include PMS numbers for Pantone colors
  • Adobe Illustrator – EPS, PDF or AI
  • Adobe Photoshop – JPEG, TIFF, PDF or PSD (layered document if possible)
  • Painter – TIFF, PICT or EPS


  • HDCam, BetaCam SP or mini DVCam (HD)
  • DVD
  • Digital file Codec - Quicktime, MPEG-4 – HD file 1920x1080i – SD file 720x486 NOTE: VHS tapes, small JPEG or WMV files are not broadcast quality

Camera Ready Art

To be considered camera ready, artwork needs to be first generation, not photocopies:

  • Print (velox, PMT, or RC), color or black and white, no smaller than 3 inches x 4 inches
  • Color proof – a photographic or computer generated color reproduction of art
  • 35mm – color or black and white
  • Transparency – no smaller than 4 inches x 5 inches


  • CD (Macintosh or Windows)
  • DVD

Inquiries and Artwork To Corporate Support (515) 725-9808.