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Beyond Meat Closes Latest Fundraising Round Led by Don Thompson and Cleveland Avenue, LLC Investment Firm

Dec 8, 2017  | Ep4316

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec 7, 2017--Beyond Meat ®, whose award-winning Beyond Burger ® is now sold in more than 5,000 stores, today announces closing another financing round led by Cleveland Avenue, LLC, the venture capital firm founded by Don Thompson, former CEO of McDonald’s Corporation. “We see Beyond Meat as a strategic and compelling consumer-focused investment,” said Thompson. “Customer response to Beyond Meat’s great-tasting products has driven its growth, and we’re excited about our investment as the brand continues to innovate for the future.”

Joining Cleveland Avenue is Tyson Foods, with the nation’s largest meat producer increasing its stake in Beyond Meat. “Global demand for all protein remains high and we’re passionate about meeting that demand sustainably,” said Justin Whitmore, executive vice president corporate strategy and chief sustainability officer of Tyson Foods. “Our investment in Beyond Meat provides another fantastic alternative for consumers as we strive to sustainably feed the world.”

This latest round of fundraising totaling $55 million, will be used to more than triple the size of the Beyond Meat’s production footprint, further fund the company’s R&D commitment to perfectly build meat from plants, and expand sales and distribution.

The brand’s high-octane growth and groundbreaking approach to merchandising, which includes the first plant-based burger to be sold in the meat case at the country’s two largest grocery chains, Kroger and Albertsons Companies, attracted such notable investors as Jack & Suzy Welch, Silicon Valley’s Thomas Middleditch, Seth Goldman (Founder of Honest Tea), and Candice Bergen, among others. “We discovered Beyond Meat because its burger tastes delicious, in fact, even better than the ‘real thing,’ in our opinion,” the Welches explained, “and then we were thrilled to also learn that they are second to none in this space in terms of building and scaling operations. They own the future.”


The Beyond Burger is the world's only burger that looks, cooks, and tastes like ground beef from cows but is made entirely from plants, without GMOs, soy, or gluten. The Beyond Burger packs more protein and iron than beef and is a cholesterol free food, with less saturated fat than beef. A 1/4lb Beyond Burger sold in grocery stores has 4 grams of saturated fat and 22 grams of total fat, compared to an 80/20 beef burger’s 9 grams of saturated fat and 23 grams of total fat.

Since launching last year, The Beyond Burger has been added to the menu at nearly 4,000 restaurants, hotels, college campus dining halls, hospitals and other food service outlets. Most recently, a soft launch of The Beyond Burger at TGI Fridays was met with resounding success, and is planned for a nationwide rollout across its 469 restaurants in 2018. For the latest list of partners carrying The Beyond Burger, visit The Beyond Meat  blog.

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