Transparency Weaves Into U.S. Cotton Supply - Gary Adams

Sustainability is more than a buzzword for some industries. The U.S. Cotton Trust Protocol uses six metrics to help producers improve soil loss, land use and other science aspects of their crop. In turn, a more transparent supply chain is available for those seeking to use American cotton. The consumer is again driving much of this change as Gary Adams points out in our discussion. We talk to Adams, the CEO of the National Cotton Council and president of the U.S. Cotton Trust Protocol.