Sponsorships
On Iowa PBS, your message stands out! The “PBS Halo Effect” is real — our viewers believe PBS sponsors have a greater commitment to quality and excellence. When your brand appears alongside trusted PBS programming, it reinforces that same sense of credibility and connection.
PBS viewers are unique, engaged and loyal. You’re capturing a special audience — one not found watching other networks.
PBS Viewers Are Hard to Reach on Other TV Networks
Among viewers that watch PBS...
76%
do not watch
other popular
history networks
92%
do not watch
other popular
travel networks
80%
do not watch
other popular
home and how-to networks
68%
do not watch
other popular
news networks
Source: 2026 MRI-Simmons Fall Doublebase USA (11/07/24-01/20/26)
Weight Type: Population (000)
"Partnering with Iowa PBS is something I highly recommend to businesses and non-profits across the state of Iowa. My organization's experience easily surpassed my expectations and has left me with a desire to seek out future opportunities. In particular, I believe Iowa destinations and travel industry members can benefit from the exceptional programming on Iowa PBS. They tell compelling Iowa stories like few others."
— Mark Eckman
Executive Director, Unleash Council Bluffs
