Market to Market Classroom

When you think of "agriculture" what comes to mind? An individual farmer on a family farm? A consumer purchasing food from their local grocer? A debate in the government about farm policy?

Modern agriculture is all of these things and more. It is a complex network connecting producers, processors, retailers, governments and consumers. And from the food we eat, to the energy we use; from the development of new technologies, to management of the world's natural resources—agriculture touches everyone's lives.

Market to Market Classroom connects you with stories about the science, technology, culture, and business of agriculture from the nation's longest-running agribusiness television program. Explore the stories and gain a deeper understanding of the people, issues, and events that shape agriculture today.

During the 1980s, America's farmers were confronted by an economic crisis more severe than any since the Great Depression. Many of those who relied on agriculture for their livelihoods faced financial ruin. Do some of the factors involved in the crisis exist today?

Agriculture has a rich tradition of embracing technology to improve crop production, revolutionize how farmers run their business, and change the face of rural communities. How will agricultural technology change in your lifetime?

Government policies must balance the costs and benefits to farmers, consumers, the environment, government budgets, and competing interests. What role do you think the government should have in agriculture?

Weather, consumer demand, international events and beyond, can all influence the price a producer is able to get for a commodity. With all of this uncertainty, how can a farmer ensure the best price for a commodity?

Many successful farms and agricultural business are built on new ideas, new products, new markets, and new methods. In an increasingly global and competitive landscape, entrepreneurial skills are as important as ever. What ideas do you have for a new agricultural product or business?

A teacher guide is available for each module that includes a curriculum overview, learning goals, standards correlations, discussion questions, Challenge rubric, vocabulary, and suggested classroom resources.